Is this actually free?

Completely free. No credit card, no hidden charges. We'll send it straight to your email.

How long does it take to read?

About 120 pages. Most people read it in one or two sittings. Each chapter covers one pillar, so you can jump straight to the ones most relevant to your situation.

I already have a scorecard. Is this still useful?

Especially useful. The 8-pillar framework shows you exactly where your current scorecard funnel has gaps. Most people who already have a scorecard discover the problem isn't the scorecard itself, it's what surrounds it.

What happens after I sign up?

You'll get an email within a few minutes with your download link. After that, we'll send a short series of practical follow-up tips about scorecard funnel strategy. Unsubscribe anytime.

Most scorecard funnels fail. This book shows you why yours will be different.

Name: The ScoreFunnel Scorecard: 8 Pillars to Turn Your Expertise into a Client-Converting Funnel
Author: Stuart Bell

8 pillars that separate scorecards that start real conversations from ones that just collect email addresses.

By Stuart Bell, Founder, ScoreFunnels.ai

Cover of The ScoreFunnel Scorecard: 8 Pillars to Turn Your Expertise into a Client-Converting Funnel

This book is for you if...

You built a scorecard with ScoreApp or Typeform and it's not generating conversations
You're considering a scorecard funnel but want to get it right the first time
You have deep expertise but struggle to demonstrate it to people who haven't met you
Your lead generation depends on referrals and you need something that scales
You've seen scorecards work for others and want to understand what they're doing differently

This book is NOT for you if...

You're looking for a magic tool that does everything automatically with zero strategy
You don't have real expertise or client results to point to
You want the cheapest option regardless of whether it actually works

Inside the Book

What's inside

Ch 1: Why your scorecard is just a quiz with a fancy name (and how to fix that)

Ch 2: The audience specificity test most experts fail

Ch 3: What a scorecard that actually reveals looks like vs. one that just sorts

Ch 4: The question design mistake that makes every respondent score the same

Ch 5: Why AI-powered results make template tiers obsolete

Ch 6: The invisible funnel problem: building it is 20% of the work

Ch 7: The follow-up gap that wastes your best leads

Ch 8: Campaigns end. Systems compound. Here's the difference.

Ch 9: The proof asset most scorecard builders skip entirely

Send Me the Free Guide

About the Author

Stuart Bell

Stuart Bell has helped more than 1,300 business owners turn their expertise into books, scorecards, and lead generation systems. He built ScoreFunnels.ai because he kept seeing the same mistakes kill great scorecards.

Common questions

: Completely free. No credit card, no hidden charges. We'll send it straight to your email.
: About 120 pages. Most people read it in one or two sittings. Each chapter covers one pillar, so you can jump straight to the ones most relevant to your situation.
: Especially useful. The 8-pillar framework shows you exactly where your current scorecard funnel has gaps. Most people who already have a scorecard discover the problem isn't the scorecard itself, it's what surrounds it.
: You'll get an email within a few minutes with your download link. After that, we'll send a short series of practical follow-up tips about scorecard funnel strategy. Unsubscribe anytime.

Get Your Copy

Based on Stuart's experience with 1,300+ business owners helped.

Get your free copy of The ScoreFunnel Scorecard: 8 Pillars to Turn Your Expertise into a Client-Converting Funnel

No cost. No obligation. 120 pages of straight answers.