About the Author
Meet Stuart Bell
Founder of 90-Minute Books, Brutal Guides, and ScoreFunnels.ai
Stuart Bell has founded three brands that help business owners start more conversations: 90-Minute Books, Brutal Guides, and ScoreFunnels.ai. Over the past decade, he's helped more than 1,300 of them turn their expertise into books, scorecards, and lead generation systems.
His focus has always been on the same problem: experts who are great at what they do but struggle to demonstrate that expertise to people who haven't met them yet. The businesses he works with span dozens of industries, from financial advisors and attorneys to contractors, medspas, and home service providers. The specifics change. The pattern doesn't. People trust people who can show them something useful before asking for anything in return.
Stuart lives in Pennsylvania with his family. When he's not building ScoreFunnels or writing books, he's probably talking to a business owner about how to turn what they know into something that works for them around the clock.
In Their Own Words
Why I wrote this book
I wrote this book because I kept watching smart people build scorecards that didn't work.
Every week, someone reaches out who built an assessment using ScoreApp or Typeform. It technically functions. People take it. But nobody books a call afterward. The results feel generic, the questions don't create any tension, and the follow-up is the same three emails regardless of how someone scored.
The scorecard concept is sound. The execution is where it breaks down. Most people treat it as a technology problem when it's actually a strategy problem. The questions, the scoring, the results experience, the proof asset that backs it all up, those are the pieces that turn a quiz into a conversation engine.
I wrote this book to lay out the complete framework so you can see exactly where your scorecard funnel stands and what it would take to make it actually convert.
Next Steps