Watch the Interview
Hear Stuart Bell explain the thinking behind the book
Not a sales pitch. The thinking behind the 8-pillar framework and why most scorecard funnels underperform.
A note from Stuart
I wrote this book because I kept watching smart people build scorecards that didn't work.
Every week, someone reaches out who built an assessment using ScoreApp or Typeform. It technically functions. People take it. But nobody books a call afterward. The results feel generic, the questions don't create any tension, and the follow-up is the same three emails regardless of how someone scored.
The scorecard concept is sound. The execution is where it breaks down. Most people treat it as a technology problem when it's actually a strategy problem. The questions, the scoring, the results experience, the proof asset that backs it all up, those are the pieces that turn a quiz into a conversation engine.
I wrote this book to lay out the complete framework so you can see exactly where your scorecard funnel stands and what it would take to make it actually convert.
Key Takeaways
What you'll walk away with
The proof asset gap
Why a scorecard without a book or guide behind it is just a quiz with no authority backing it up.
Questions that reveal, not confirm
How behavior-based questions produce honest data while belief-based questions produce useless noise.
Results that start conversations
The difference between showing a score and delivering a personalized strategy session.
System vs. campaign
Why the scorecards that compound over time all share the same architectural pattern.